The Bonanza store brand sees the day in May 1973 as Les Marchés publics Bonanza – situated on Pie-IX Boulevard in Montreal’s north end. It is the initiative of Mr. Marcel Lalumière who, as proprietor at the time, decided to establish a supermarket that offered fruits and vegetables in large quantities on over-sized tables, as well as a vast variety of grocery products on well-stocked shelves. Towards the end of the 1980s and the beginning of the 1990s, the Bonanza label reached the height of its popularity, with eight stores throughout the island of Montreal and Laval. Since November 1997, all efforts are focused on one store situated on Jean-Talon Street East. Bonanza has retained the character that originally defined it as a unique supermarket where a profusion of goods can be found under one roof.