Coming from a family working in the olive sector in the region of Ouazzane in Morocco, two cousins, Karim and Mohamed Laghrari, decided at the end of their university studies at HEC, to commercialize their brand of olive oil EL Ouazzania in North America and particularly in the province of Quebec. In this perspective, Alimentarus Import Export Inc. began in April 2004 and remains a leader in the field of importation and distribution of ethnic food products in Quebec including Tayeb spices. Their market knowledge has enabled them to detect and support, especially in Quebec, a strong demand of ethnic products.
